Why do Arctic riders Ride More™? Some say riding lets us be heroes of our own adventures. From the moment we fire up our engines and take to the trails, we become the thrill-seekers we were born to be. With great power and great cornering ability comes great responsibility. You see, when we’re not hammering the throttle on the racetrack, we’re hammering it in the workshop. Figuring out ways to improve on 50 years of refinement - one breakthrough at a time. That’s how we move the speedometer forward. Always have.